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![]() ![]() The case study here is Cirque Du Soliel and Ford and may be other examples.Fun and art of circus – fun of the circus and art of the theatre. Creating blue oceans builds brands- brand equity that lasts. ![]() ![]() What is strategic move means? It is the set of managerial actions and decisions involved in making a major market creating business offering- PC servers by Compaq.So what is the most appropriate unit of analysis for explaining the creation of blue oceans?.Company and industry are the wrong unit of analysis. ![]()
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